Dreaming of Nantucket
At StudioDylan, we've had the pleasure of collaborating with clients across industries this year, from lifestyle and arts to start-ups. What has tied each project together has been an emphasis on staying true to brand, empowering audiences through access, and dreaming big. This year was pivotal in the world of digital video innovation: from Zoom to TikTok, all generations have been impacted by some form of online video in a meaningful way.
We're excited to see what 2021 holds in store for the evolution of video: trust that we will continue to keep you updated on the latest news (More TikTok!) In the meantime, have a happy new year and we'll see you in 2021.
Founder & Executive Producer
"Instagram Launches Shopping In Reels, Its TikTok Rival" (TechCrunch). One of the key goals of Instagram's recent redesign was bolstering its "View Product" feature with an entire Shop section. With this in mind, it's also launched video-based shopping, joining the trend seen on platforms like YouTube. Have you purchased a product via video yet?
"Should Brands lean into product placement?" (Vogue Business). Speaking of video-based shopping, consumers are much more used to integration, from song lyrics to TV shows and social media. This has made product placement a compelling play for brand marketing: it just needs to be performed authentically.
"Nielsen Plans Major TV Ratings Revamp By 2024 To Reflect Streaming's Impact" (Deadline). The new system would combine traditional linear broadcast, on-demand streaming, and walled-off digital platforms to create a single deduped view of audience tune-in. What's at stake is the $60B spent by marketers on traditional TV ads each year and improving their ROI. What remains to be seen is buy-in from all parties involved.