LILLIAN NASSAU LLC (2018-19)
For over seventy years, Lillian Nassau LLC has been the first and foremost dealer in the work of Louis Comfort Tiffany and Tiffany Studios, including lamps, favrile glass and metalwork. The New York-based gallery also deals in late 19th and early 20th century decorative arts and sculpture, and Mid-Century Modern and Studio furniture and design, and also provides appraisal services. Owner Arlie Sulka is a featured expert on the iconic PBS program, Antiques Roadshow.
Lillian Nassau LLC wanted to be part of the digital video world in order to reach new buyers and educate existing enthusiasts. Having already received business leads from Instagram and Antiques Roadshow, Sulka already saw proof that original media content converts to awareness and sales. Thus, the goal was to optimize video to bolster this outreach tactic.
The video collection provides resources to buyers that answer common questions about Tiffany objects in order to position the gallery as the authority on Tiffany Studios and Louis Comfort Tiffany in the digital realm. Each video conveys the love for the pieces through seated interviews with Sulka: all items in the store have been approved by Sulka's editorial eye, not just a business eye.
The final package included a gallery overview as well as a mini-series called "Tiffany Tricks" where we answered frequently asked questions about collecting Tiffany. In this way, the videos not only highlighted the beautiful objects, but developed evergreen content that could remain on platforms like YouTube as a resource to collect engagement over the longterm.
All videos were delivered in optimized formats for Instagram, YouTube, and Facebook.