SKINNER, INC (2019)
Founded over four decades ago, Skinner offers more than 60 auctions annually. Skinner auctions reach an international audience and showcase the unique, rare, and beautiful in dozens of categories, including the fine and decorative arts, jewelry, modern design, musical instruments, science and technology, wine, and many others. CEO Karen Keane and many other Skinner experts are featured on the iconic PBS program, Antiques Roadshow.
Skinner wanted to convey what makes it stand out from its many competitors by generating videos that cover evergreen content about common subject matter in addition to communicating specialist and appraiser expertise.
We worked with the Jewelry department at Skinner to create a collecting of evergreen videos covering engaging collecting topics including "Diamonds 101" and "Colored Gemstones." These were edited for distribution on YouTube, Facebook, and Instagram. We also collaborated on auction overview videos that highlight Skinner's breadth of engagement opportunities with "Why Sell at Auction" and "Distinguishing Value" concepts, as well as a "Get to Know" video interview with CEO Karen Keane.
These were all videos that could remain on platforms like YouTube as a resource to collect engagement over the longterm.
All videos were delivered in optimized formats for Instagram, YouTube, and Facebook.