SKINNER, INC (2019)
Founded over four decades ago, Skinner offers more than 60 auctions annually. Skinner auctions reach an international audience and showcase the unique, rare, and beautiful in dozens of categories, including the fine and decorative arts, jewelry, modern design, musical instruments, science and technology, wine, and many others. CEO Karen Keane and many other Skinner experts are featured on the iconic PBS program, Antiques Roadshow.
Skinner wanted to convey its differentiating factors as an auction house by generating evergreen videos that communicating specialist and appraiser expertise through eye-catching subject matter.
We worked with the Jewelry department at Skinner to create a package of videos covering collecting tips like "Diamonds 101" and "Colored Gemstones." These were edited for distribution on YouTube, Facebook, and Instagram, as well as the company blog. We also collaborated on overview videos that highlight Skinner's strengths with "Why Sell at Auction" and "Distinguishing Value" stories, as well as a "Get to Know" video interview with CEO Karen Keane.
These were all videos that could remain on platforms like YouTube as a resource to improve SEO over the longterm.