One of my favorite parts of directing is deriving personal stories of inspiration, resilience, and tenacity from leaders across sectors. Below, I'm proud to share our latest video with Sarah Milby, Founder & CEO of Valor Performance. Valor is a startup that provides one-on-one coaching to professionals seeking to implement peak performance in their careers and personal lives. In this video, Sarah shares what sparked the idea behind Valor's coaching platform.

Dylan Leavitt

Founder, Studio Dylan

How can Olympians coach tech execs and physicians?

  • "This Plant Company Is Proving the Power of eCommerce Video" (Vimeo Blog). What's the best way for brands to differentiate themselves using video? Create entertaining educational content! Bloomscape, a DTC houseplant shop, is producing plant care videos and positioning itself as a trustworthy guide as a top-of-funnel play.

  • "Networks Are Prepping for the Craziest Fall Season in the History of Broadcast TV" (Bloomberg). With scripted shows behind schedule due to the pandemic, reality TV, international programs, news and backlogged sports are dominating the fall broadcast slate. An approximate 20% increase of production costs due to health safety protocols and the constant risk of a lead actor testing positive mean the foreseeable future for scripted is uncertain to say the least.

Now more than ever before, businesses should act like their own media production companies to grow and protect customer bases: that means producing high-quality, shareable stories using the latest industry tips and popular platforms.

Digital video that's compelling, visually intriguing, educational, and entertaining will remain evergreen, bolstering long-tail value in SEO, engagement, and conversion.

We're proud to craft bespoke digital video strategy that's based on three key steps: strategy, structure, and originals. From this format, we create not only the videos themselves, but mini-series packages, posting schedules, SEO tips, and page design, too.

Video is crucial to today's content marketing playbook for new and heritage businesses alike. We're excited to help our partners achieve excellence in this necessary form of outreach.

Dylan Leavitt

Founder, Studio Dylan

Owner Arlie Sulka teaches a must-know fact about Tiffany glass!

  • "Trio of Fashion Docs Put Spotlight on International Designers" (THR). I'm passionate about well-made fashion documentaries (Unzipped is an all-time favorite film.) I can't wait to see these three that are coming out this year about Salvatore Ferragamo (dir. by Luca Guadagnino of Call Me By Your Name fame), Martin Margiela, and Pierre Cardin. Hopefully all will stream soon: this distribution avenue has become an essential lifeline for documentaries, more so than ever before due to the effect of social distancing policies on movie theaters.

  • "Netflix Just Disrupted Itself. Why?" (NYMag) A leadership shake-up at Netflix has everyone focused on what the next decade (!) of the platform's original TV content will bring as it expands globally. We're entering the next phase of the Streaming Wars, with Disney making leadership changes and conglomerate plays beckon.

Have you ever watched yourself on video? You might pick up on habits you didn't even know you had, like using common filler words and phrases such as:

"You know." "Kind of." "Like."

Saying these phrases during pauses in speech is a very common habit, one that can unintentionally signify a lack of confidence and impede on clarity. As a producer and editor, I find a way to cut filler words out of interviews, but if it's a live recording, there's nothing we can do!

With increased professional opportunities to appear on camera, whether through a virtual conference or company training, now is the time to learn how to drop those pesky "filler words" for good.

Find out more about our camera-readiness training »

Dylan Leavitt

Founder, Studio Dylan

"Instagram Reels, a Copycat of TikTok, Lands in 50-Plus Countries"(Variety). We interrupt our typical TikTok beat to introduce Instagram Reels, the latest effort by Facebook to copy its competitors when they can't buy them (ahem, Snapchat). Have you tried Reels yet?

"Bake Club, Day 101, And Milk Bar’s Christina Tosi Is Still Going"(Bloomberg). The effervescent founder of Milk Bar, Christina Tosi, has been hosting an Instagram Live "Bake Club" throughout the pandemic and is now pivoting the project into a weekly interactive "show." Tosi is not the only chef to pull Instagram into a "new normal" content strategy: chef Joanne Chang of Flour and others are also innovating with Instagram's off-the-cuff creative platform by introducing baking kits that customers order for home delivery or pick-up and then use to bake along with IG Live sessions. 

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